Majority (26.5%) of the players in the industry are under tour operators followed by those working in the accommodation sector such as hotels, guest houses and lodges, accounting for 20.9%. The lowest represented business category in the industry is the airline accounting for 0.3%

The majority of the companies employ up to 10 employees since they consisted of tour operators and travel agents. They mainly target international inbound tourism market. The percentages show that most 48.6% are in businesses serving the inbound international tourism market; 45.7% domestic markets, and 5.7% serving outbound tourism market.

Employment of travel agents is projected to grow 5 percent from 2020 to 2030, slower than the average for all occupations. Despite limited employment growth, about 7,500 openings for travel agents are projected each year, on average, over the decade.

There are about 500 Auditing, accounting and bookkeeping companies in Kenya. Tax consultants were about 68 by 2020. Deloitte is one of the best-performing companies in East Africa. Double-entry bookkeeping systems are used for businesses that routinely have more complex transactions. Companies that collect income through accounts receivable and receive merchandise and inventory on credit are better-suited for this method